Telegram Ads: How Advertising Works on the Platform
Telegram, the globally popular messaging app with 900 million active users (at the time of 2025), has long stood out for its privacy-first approach and ad-free user experience — at least in private chats and groups. But because the platform continues to grow, Telegram has got a form of advertising to assist sustain its operations while still respecting user privacy.
Let’s explore how telegram ads price work, where they appear, and the way they alter from traditional advertising models.
🔹 Do Ads Exist on Telegram?
Yes — but only in a limited, non-intrusive form. In late 2021, Telegram officially introduced Sponsored Messages, a privacy-friendly advertising solution shown in large public channels. These are not typical ads and so are completely different from ad systems employed by platforms like Facebook or Google.
🔹 What Are Sponsored Messages?
Sponsored Messages are short promotional messages that appear at the end of public channels with 1,000 subscribers. They are:
Text-only (no images or videos)
Limited in length
Displayed to any or all users inside the channel
Contextual, depending on the channel’s theme
Not depending on user data — Telegram will not track or profile users for ad targeting
Example:
Sponsored: Discover the best crypto tools on Telegram!
🔹 Telegram’s Advertising Principles
Telegram ads are built around these core values:
No private data is used for targeting
Ads are only shown in public areas channels
No disruption in private chats, groups, or media
Users can disable ads with Telegram Premium
Telegram will not sell user data to third parties
🔹 Telegram Ads vs Traditional Ads
Feature Telegram Ads Facebook/Google Ads
User Tracking ❌ No tracking ✅ Uses personal and behavioral data
Ad Placement ✅ Only in public areas channels ✅ Across feeds, stories, search, etc.
Targeting Method ✅ Channel-based ✅ User profile-based
Media Format ❌ Text-only ✅ Images, video, carousel, etc.
Opt-Out Option ✅ Via Premium ❌ No universal opt-out
🔹 Who Can Advertise on Telegram?
As of 2025, businesses and advertisers are able to use the Telegram Ad Platform to produce and publish sponsored messages. Features include:
Channel-based targeting
Real-time performance stats
Support for multiple languages and regions
Minimum spend requirements (may vary by country)
You will start advertising via promote.telegram.org — the state run ad management portal.
🔹 Telegram Premium and Ads
Telegram Premium users enjoy an ad-free experience through the platform. This means no sponsored messages will appear in public places channels for paying subscribers — one of the many benefits of the premium plan.
🔹 Is Advertising on Telegram Effective?
For advertisers targeting niche communities, crypto audiences, tech followers, or content consumers, Telegram ads can be quite effective. Since ads are shown within relevant public channels, they have an inclination to reach highly engaged audiences who will be already thinking about similar content.
Telegram ads offer a unique, non-invasive advertising model that balances monetization with privacy. By limiting ads to large public channels and avoiding user profiling, Telegram has generated a system that serves both advertisers and privacy-conscious users.